Technology’s current rate of progress is one of the factors most highly valued by businesses. Knowing how to adapt to digital transformation is an indispensable requirement for the success of any company and organization.
In fact, the companies that succeed are those that invest most in R&D technology. Over the past few years, concepts such as services in the cloud or cloud computing, Big Data, Internet of Things or IoT have become increasingly well known, even among the public at large.
The consumer, the most favoured stakeholder
The exponential growth of digital transformation has had a great impact on development of the business ecosystem, to the point of becoming a real revolution. It is now so important that many experts claim that we are living in a new era for the consumer.
The reason is that the technology, and in particular digitalization, are now fully ensconced in our lives and society demands services from companies such as immediacy of products, instantly available information and new, personalized customer care.
The disruption of digital transformation reaches all industrial areas and sectors. Thanks to the progress and use of information technology, any company and area are now open to improvement. For example, the advantages offered by a service such as cloud computing or cloud-based services enable any business to streamline its procedures and redesign new processes and transactions in its organization.
Which technology trends will have the most impact in 2018?
Earlier, we were talking about a new era for the customer. We must realise that everything that comes from now on must be focused on a new form of relationship with the consumer. New technologies that arise in the next few years must focus on improving the loyalty of customers, consumers and suppliers.
Gaining consumer confidence is of prime importance in this new age. Nowadays, thanks to new technologies, all the information and products online are just a click away. Consumers form a fundamental part of the brand-customer relationship.
So much so, that many consumers have become experts in different content and are known as influencers. Another example that illustrates the efforts of brands to connect with customers is the application of technology in the search for new forms of communication.
One booming trend is the use of virtual agents or chatbots to achieve new ways talking to customers. These bots are machines and computer programs equipped with intelligence which can replicate information of all kinds, including technical, which makes them ideal for any business sector and area. The possibility of having a virtual assistant 24 hours a day enables companies and/or users anywhere in the world to resolve any doubts or queries regarding electronic data interchange.
Specifically, data exchanging will enter a new era next year in Europe thanks to EU regulations that require the use of e-invoicing with Public Administrations of the European Union.
The combination of new technologies will make it easier to access new markets and engage in transactions safely thanks to the combined use of cloud computing systems that ensure a reliable and secure link-up.
Another trend set to become more important is the use of Big Data to channel the information obtained from companies. The outcome is a win-win for all concerned.
The importance of Digital Intelligence
AI, aka Artificial Intelligence, will mark a before and after in digital transformation and EDI. Giants such as IBM, Facebook, Google and Apple, among others, have signed a pact (called Partnership on Artificial Intelligence) to advance in this field.
Proof of the increase in this trend is the massive use of chatbots beginning to flood the market. Chatbots are a part of the so-called intelligent software that learns from our behaviour. The use of AI will be applied in other technologies such as intelligent software or conversation platforms.
The relation with conversation platforms will consist of interaction with the digital systems by simply using our voice.
The years from 2018 to 2020 are likely to be decisive for the reinvention of a new model of technology that will revolutionize digital transformation in businesses.
Finally, other trends that will be particularly relevant will be cloud-based services or the end-to-end cloud model. This end-to-end cloud model will avoid excessive latencies and delays in communications, as well as minimizing the lag or saturation of current networks, especially intercontinental ones.
This technology, as well its combined use with others, will be of special importance in global communications on a large scale and in such strategic and important sectors as EDI.
In short, for companies it is vital to pay attention to the innovations and new features presented by digital transformation. The proper use of these factors is no longer an option, but an obligation. The most successful organizations are those that have adapted earlier and better to this new era. Once you get into the digital model, the only way to go is forward and the best way to do this is by mastering the art of digital transformation.