GDSN: How does data synchronization affect the final consumer?


Today, one of the main objectives of logistics and trade is immediacy. The sooner the demand is met the more competitive the company will be. For this reason, suppliers, manufacturers and distributors are abandoning the use of traditional catalogs in favor of product data synchronization through the GDSN network. What is the difference? While the catalog needs to be updated constantly to modify article information or to add new references, electronic synchronization makes the process automatic and more importantly, immediate.

For participants involved in the supply chain, the benefit is direct. The flow of communication is optimized, information is always up to date and orders are made and delivered more easily. But what advantages does product data synchronization have for the final consumer?

The benefits of product data synchronization for the final consumer

The buyer is the last link in the business chain. Everything that happens before reaching it will determine the success or failure of the sale. This means that if suppliers and distributors optimize their procedures with data synchronization through the GDSN network, they will also see an improvement in the final consumer’s reaction.

The four major benefits for buyers when applying this technology are:

  • Increased product availability. With synchronization, the supply chain shares information in real time and streamlines logistics. In this way, stock is controlled better and so is the product’s availability in the store. This advantage is essential for the company because if consumers don’t find their brand during their weekly visit to the store, they will choose another product and sales will decrease.
  • Decreased delays. Automation reduces errors and product returns. In traditional catalogs, outdated information leads to misunderstandings that can be very costly for the company. Also, correcting errors takes time. Product data synchronization avoids such problems and decreases delays, which is something fundamental in some sectors such as health in which patients cannot wait.
  • More reliable product information. In the nutritional field, outdated product information can have serious consequences, such as allergies or intolerances. This way synchronization gives the consumer more accurate information, even when buying from a distance or online. In fact, measures have already been taken in the European Union to allow e-commerce to share data on foodstuffs with consumers and thus increase nutritional security.
  • Better promotions. Increased productivity, agility during the process and increased sales thanks to a better response in terms of demand means a reduction in costs and an increase in revenue for companies. As a result, companies have more leeway to make promotions for consumers who can benefit from lower prices on certain occasions.

These four benefits translate into greater satisfaction for the final consumer and therefore an increase in sales, the main objective for any company.

EDICOMData, the most complete electronic catalog

The electronic catalog EDICOMData is certified to operate in the GDSN network (of the B2B sector) and in the GS1 Source (directed to the final consumer). This makes it the most complete solution for users who can either synchronize their product data with other partners or give the final consumer access to the information in a structured way through portals or web pages.

–> Click here to find out more information about EDICOMData.

EDICOMDATA: An electronic catalogue for sharing multimedia data


Electronic catalogues are a perfect tool for text based product data synchronisation between providers and distributors. But what happens when the data isn’t text based? Sometimes products have photos, videos and sound clips that need to be shared in a standardised form.

EDICOMData Multimedia is feature of EDICOM’s electronic catalogue that allows companies to publish, store and share multimedia files. This information is provided to the catalogue distributors and subscribers in a standardised form and can also be directly accessed by the final consumer through online stores.

It’s important to keep in mind that the e-catalogue EDICOMData has a Datapool certification, allowing it to operate on the GDSN network, which is focused on the B2B audience. It’s also part of the GS1 Source (TSD), a B2C network. This network operates in a manner similar to the GDSN, although it uses some data repositories, called aggregators, which allow resellers to disseminate information directly to the products’ consumers.

With EDICOMData Multimedia, companies avoid the habitual problem of constantly having to share multimedia information about products. It also diminishes the work load for distributors since it’s not necessary for them to manually send information to consumers. For suppliers and manufacturers, the main advantage is that it allows members of the public to have access to material specifically designed for them.

Some examples of multimedia content most frequently received by final consumers include product photos for publicity, movie trailers, videogame demonstrations, book illustrations, manuals, and music clips.

How does EDICOMData Multimedia Function?

EDICOMData Multimedia functions in a simple manner. These are the four most important characteristics of this solution:

  • The manufacturer or supplier publishes product data and updates it as necessary.
  • EDICOMData allows companies to index B2B data (information logistics, nutritional, etc.) and other multimedia more focused on the final consumer (videos, advertising photographs, etc.)
  • The solution allows distributors to share product information easily in their on-line shops or mobile applications.
  • Subscribers have the ability to download the information for later use.

To learn more about EDICOMData, click here to download more information.

Including nutritional information table on foods to be compulsory from December

Including nutritional information table on foods to be compulsory from December

For the past two years, foodstuffs traded in the European Union have been obliged to display labelling with information on the product, such as the list of ingredients or allergens. This is laid down in Regulation (EU) 1169/2011 which, from next December 13th, also makes it obligatory to provide the nutritional information table on food including calories, fat, saturated fatty acids, carbohydrates, sugars, protein and salt.

As happened in 2014 with ingredients and allergens, this obligation not only affects traditional stores, as it also applies to e-commerce or remote sales. The regulation states that consumers must be made aware of this nutritional information and other labelling details before making their purchase.

In consequence, suppliers and distributors are faced with a challenge: how to keep food product information synchronized so that the data shown to the consumer on the web portal are updated at all times. The aim of the regulation is to improve safety in relation to allergies and intolerance and raise awareness towards the consumption of unhealthy foods. In fact, the nutritional information table must show the percentage per 100 g or millilitres, so that users can compare the amounts in different products and choose the ones that most suit them.


Which products must comply with the obligation?

Regulation 1169/2011 states that all drinks and processed foods that are packaged are required to provide nutritional information on their labels. However, alcoholic drinks of more than 1.2% per volume of alcohol, unpackaged foods and unprocessed products that include a single ingredient are exempt from the ruling. A complete list of these products can be found in annex V of the regulation.

Foods that are liable and which do not comply with the regulations can result in fines for manufacturers and producers ranging from 5001 to 600,000 euros, depending on the type of offence that may have been committed.


How to adapt to the regulation?

To facilitate compliance, EDICOM has designed a solution that enables suppliers and distributors to synchronize their product information in real time. This is the EDICOMData e-Catalogue.

With this solution, suppliers record and update the nutritional information on their food products in standardized format, while distributors, who act as catalogue subscribers, access the data in real time.  In addition, the EDICOMData solution presents these data in a structured format for integration in the company’s information system or the online store content manager. This way, the process is not only simpler and faster, but is also more secure, as the nutritional information on the foods received by the consumer is updated at all times.

EDICOM Attends Another GS1 Connect Event

EDICOM’s USA team is preparing for GS1 Connect’s annual event.

This is one of the most highly anticipated events for companies in the electronic communications sector and will take place from June 1st to 3rd in the United States’ capital, Washington D.C.

The event will take place at the Marriott Marquis, which will host hundreds of companies and specialists in the field of information technology.

On this occasion, the event is titled, “Unlock the Power of Standards.” The objective is to demonstrate how companies and industries can utilize GS1 standards, have a greater potential to reinvent themselves, adapt easily to market changes, improve efficiency and ultimately grow their businesses.

EDICOM, a GS1 Connect 2016 silver sponsor, will demonstrate its B2B and B2G solutions at stands 52 and 53. These solutions are designed with interoperability criteria to be able to exchange electronic documents such as invoices in any country in the world regardless of legal or technical differences.

Attendees who want to learn more details about these solutions can request a meeting or product demonstration with an EDICOM team member by filling out a request form.

Transforming Change Into Opportunity

Today technology and the market are constantly evolving.  Therefore companies from all sectors must be able to adapt and transform these changes into opportunities. In this sense, the opportunities in the B2B relationship field are marked by the use of the same language between partners. For this reason, EDICOM supports the electronic interchange of data based on standards that foster various associations such as GS1 both in Europe and in the United States and Latin America. These are some of the innovative solutions EDICOM’s specialists will present during the event:

The International Platform for Electronic Invoicing

In just a few years, electronic invoicing has been extended to a multitude of countries in the world, but especially in Latin America and Europe. The majority of these regions are already obligated to use this system with all businesses, which also affects multinational US companies that operate in these markets.

Does this present a problem? Yes it does which is that each country has different technical and legal requirements. In other words, there is no standardization, which makes it difficult for multinational companies to adapt to each and every regulation. That’s why EDICOM has created the International Platform for Electronic Invoicing as a solution, which uses a company’s management system to transform key information on invoices to the layout and requirements necessary for each country. The process is transparent and doesn’t affect a company’s daily operations. It also can be operated using the company’s central management software in the business’ matrix.

This is EDICOM’s ultimate standardized response, which leverages power technology infrastructure mapping tools. Not all countries will speak the same language in terms of electronic invoicing, but technology can translate the data from any invoice using a simple and straightforward process.

EDICOMData –GDSN Data Pool

Next after the electronic invoice, the use of product data synchronization through the GDSN pool is also expanding. In fact, in Europe its use is fundamental to suppliers and distributors of food products, since they must synchronize the nutritional information of their products.

In this area, the GDSN network is a bridge to achieve synchronization from the master articles of partners. Of course this is possible through the use of the GDSN standard based on structured XML language and GS1 codification for the identification of products through the GTIN (Global Trade Identification Number).

Aware of the importance of this network, EDICOM is one of the pool data pioneers standardized by GS1 International to be able to interoperate in the GDSN network with any other data pool certificate. Its orientation and promotion of standards as a basis for achieving an interconnected system of companies, is demonstrated with important milestones such as the approval of EDICOMdata, Data Pool and it being the first company ready to connect with the GS1 Source. In addition, EDICOM has the first solution adapted for the new GDSN Major Release version 3.

 Since the upgrade of the GDSN network took place this May, 1,500 modifications that mainly affect the organizational structure have been incorporated. Now companies like EDICOM that have electronic catalogs based on the GS1 standard are able to arrange information in a more flexible way. Furthermore, the new version is prepared to adapt better to regulatory changes, to optimize the quality of data and to speed up the time necessary to implement the standard.

The EDI MultiFormat Solution

Another tool attendees won’t want to miss at stands 53 and 54 at GS1 Connect is EDICOM’s EDI platform. It’s a complete solution for electronic data interchange that automates the process of issuing electronic transactions (orders, delivery notes, confirmation receipts, etc.) through a company’s management system.

The highlight of this tool is that it’s a multiformat and multistandard solution. This means that, from an automatic translation module, it is able to share information securely with any partner regardless of its location, standard used and technological capabilities. As a result, multinational companies can manage their financial activities from a centralized point whether it’s at an IT Department or through shared service centers. The final result is great economic costs.

Without a doubt, these will be the three leading tools at this year’s GS1 Connect event. Attendees can request that a member of EDICOM’s team give a demonstration on any technological solution that will optimize B2B communications. To do this, it’s necessary to click here to complete this contact form.

In addition, EDICOM will have its traditional raffle for a technological product for attendees who come to its stand like it has always done at previous GS1 Connect events. Don’t forget to stop by for a chance to win a Next Generation GoPro.


EDICOM is a GS1 Partner

EDICOM has a firm commitment to the promotion and use of standards in electronic communications. That’s why it’s working with GS1 in a multitude of countries such as the United States, the United Kingdom, Mexico, Argentina, France and Portugal.

The 2016 GS1 Connect event will be a great opportunity to exchange views and learn about the latest developments in the sector. Companies that don’t want to miss this event can register on the website.

GDSN Major Release 3: More quality and flexibility in product data synchronization


In May 2015, GS1 International successfully completed the test phases of its new standard for the GDSN network Major Release 3. In September, trials began with the different Data Pools approved to operate in the network, with EDICOMData the first catalogue to obtain the certification to operate under the new standard.

This upgrade is scheduled to go live by May 2016. As of that point, synchronization with GDSN catalogues using earlier versions will no longer be possible.

GDSN Major Release 3 is a new standard designed to respond to the numerous challenges arising in product data synchronization processes. It brings important new features that will improve the quality of information processed, providing greater guarantees and flexibility to adapt to the specific requirements of certain industries, as well as current and future regulatory frameworks that may affect product information.

GDSN Major Release 3 includes more than 1,500 changes to the GDSN standards through different measures, including the following:

  • Adding 156 requirements of different industries
  • Considering 140 suggestions for improvement
  • 300 new product attributes
  • 1000 new value codes
  • Over 250 new validations of the synchronized data

Data Pools must incorporate all of these to be able to continue to operate in the Global Data Synchronization Network, which will allow better product data synchronization projects through the GDSN network:

  • Better product Information: New attributes will be admitted, enriching the information contained in the product files with details such as ingredients and allergens, thereby enhancing the purchasing experience for consumers.
  • Swift adaptation to standards and regulations: The new product attributes will make it easier to adapt data synchronization processes to the different regulations, such as European Union Regulation 1169 on the nutritional information of products.
  • Adaptation to different sectors and industries: Setting out criteria for the exchange of product data and adapted to the particular features of different industries.
  • Improving data quality: Increasing trust in the product information shared by publishers with all the subscribers.
  • Faster projects: This standard will reduce the complexity of rolling out new data synchronization products, considerably shortening execution times.